We are regularly asked about the care of Gerberas as cut flowers. We know ours last a long time - but that is because they are freshly picked. Our florists get them often within hours of picking - whcih doesn't happen if they purchase from flower markets.
They love fresh water, and not much of it. You can see in this vase the water is only about 2 inches deep. There is no need to wire the flowers - just change the water every other day, clip 1/2 inche from the end of each stem, and put them in fresh water. Generally we are told that they prefer a dark vase - not a glass one as shown in this picture, but we use both. Some of the best shapes of vases are in clear glass these days. Make sure the vase is very clean when you first put the flowers in, and if any flower wilts, you can cut it off at the stem and put it in a shorter vase or float it. A drop of bleach might help too - as it is the bacteria that build up in the water and prevent the stem "sucking up the water" that is the problem.
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